Privacy Policy

ÉLITER Packaging Machinery respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, submit an inquiry or communicate with us regarding our products and services.

1. Who We Are

This website is operated by Ruian Huaneng Machinery Technology Co., Ltd., trading internationally as ÉLITER Packaging Machinery.

ÉLITER Packaging Machinery — A Huaneng Company
No. 1088 Jing Ye Road, Economic Development Zone
Dong Shan District, Ruian, Wenzhou
Zhejiang, China 325200

For privacy-related questions, please contact us at info@eliter-packaging.com or through our contact page.

2. Information We Collect

We may collect the following categories of information:

• Your name, company, job title, country and contact details.
• Information submitted through inquiry, quotation, contact or download forms.
• Product specifications, packaging requirements, drawings, samples and project files you provide.
• Records of emails, meetings, quotations and other business communications.
• Technical information such as IP address, browser type, device information, referring pages and website activity.
• Cookie and analytics information, subject to your available consent choices.

Please avoid submitting confidential, sensitive or proprietary information unless it is necessary for us to evaluate your packaging project.

3. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and provide technical or commercial information.
• Evaluate products, packaging formats and automation requirements.
• Prepare quotations, proposals, layouts and packaging-machine recommendations.
• Manage orders, contracts, payments, delivery, installation and after-sales support.
• Provide requested brochures, technical documents and product updates.
• Improve our website, machinery information and customer experience.
• Protect our website, systems, intellectual property and business operations.
• Comply with legal, accounting, tax and regulatory obligations.
• Send relevant business communications where permitted by law.

4. Legal Bases for Processing

Where applicable data protection law requires a legal basis, we process personal information on one or more of the following grounds:

• Your consent.
• Steps necessary before entering into a contract.
• Performance of a contract with you or your organization.
• Compliance with a legal obligation.
• Our legitimate interests in operating, protecting and developing our business, provided those interests do not override your rights.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

5. Cookies and Website Analytics

Our website may use cookies and similar technologies to operate essential functions, remember preferences, measure website performance, understand visitor activity and improve our content.

Cookies may include:

• Strictly necessary cookies required for website operation and security.
• Functional cookies used to remember preferences.
• Analytics cookies used to understand website traffic and performance.
• Marketing cookies, where used and permitted, for measuring campaigns or relevant communications.

Where required by applicable law, non-essential cookies will only be activated after you provide consent. You may change or withdraw your choices through the website’s cookie settings.

6. How We Share Information

We may share personal information only where reasonably necessary with:

• Website hosting, security, analytics, email, CRM and IT service providers.
• Authorized distributors, agents or technical partners involved in your project.
• Logistics, installation, commissioning or after-sales service providers.
• Professional advisers such as accountants, insurers, auditors and legal advisers.
• Government authorities or regulators where disclosure is legally required.
• A purchaser or successor in connection with a merger, restructuring or transfer of business assets.

Service providers are expected to process personal information only for the agreed purpose and to apply appropriate confidentiality and security measures.

We do not sell personal information for monetary consideration.

7. International Data Transfers

ÉLITER is based in China and works with customers, partners and service providers internationally. Your information may therefore be processed or stored in countries other than the country in which it was collected.

Where required by applicable law, we use appropriate contractual, organizational or legal safeguards for international transfers of personal information.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

• The duration of an inquiry, quotation, project or customer relationship.
• Warranty, service and technical-support requirements.
• Accounting, tax, customs and contractual record-keeping obligations.
• The need to establish, exercise or defend legal claims.
• Your consent or marketing preferences.

Information that is no longer required will be deleted, anonymized or securely archived where continued retention is legally necessary.

9. Information Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

No method of internet transmission or electronic storage is completely secure. You should therefore use appropriate care when sending confidential product, commercial or technical information electronically.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information.
• Request restriction of certain processing activities.
• Object to processing based on legitimate interests.
• Request a portable copy of eligible personal information.
• Withdraw consent where processing relies on consent.
• Opt out of direct marketing communications.
• Submit a complaint to an applicable data protection authority.

These rights may be subject to legal limitations. We may need to verify your identity before processing a request.

To exercise a privacy right, contact [PRIVACY EMAIL].

11. Business Marketing Communications

We may send relevant information about packaging machinery, exhibitions, product developments or technical resources to existing customers and professional contacts where permitted by law.

You may unsubscribe at any time by using the unsubscribe option in the communication or by contacting us directly. Administrative, contractual and service-related messages are not marketing communications and may continue where necessary.

12. Third-Party Websites

Our website may contain links to distributors, media publications, social networks, technology providers and other third-party websites. We are not responsible for the privacy practices, security or content of websites operated by third parties.

We recommend reviewing the privacy policy of any external website before submitting personal information.

13. Children’s Privacy

Our website and machinery services are intended for businesses and professional users. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us so that we can review and delete it where appropriate.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, services, technology or legal obligations. The revised version will be published on this page with an updated revision date.

15. Contact Us

Questions, requests or concerns relating to this Privacy Policy may be sent to:

Ruian Huaneng Machinery Technology Co., Ltd.
Trading as ÉLITER Packaging Machinery
No. 1088 Jing Ye Road, Economic Development Zone
Dong Shan District, Ruian, Wenzhou
Zhejiang, China 325200
Email: info@eliter-packaging.com