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Packaging Automation Industry in China Faced with Urgent Need for Upgrading


Manufacturing companies in the world’s second-largest economy are now faced with urgent needs to find a way out with industrial upgrading.

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China, the eastern world giant, has been enacting as the so-called world factory for the past several decades. Industrial goods and equipment are exported from the eastern land to most of the regions and countries worldwide. However, the growing economy in Southeast Asia is taking over the role of China in the world supply chain, as witnessed by trade data in recent years from and toward Vietnam. China’s past labor-intensive mode of the manufacturing business is no longer a key to its economic growth given the factors nowadays.

Zixin Yuan, the digital marketing coordinator from ELITER Packaging Machinery, talks about the current situations in China’s packaging machinery industry and envisions the future of made-in-China packaging automation solutions.

Homogeneity that intensifies competition
The fact that industrial goods made in China are, generally speaking, primarily basic products in terms of functions, and quality, and there is a lack of patents and unique technology, makes it inevitable that the barriers to entry do no exist. New players constantly flock into the market expecting to take a portion of the market. Gradually there are more and more suppliers in the market offering products with almost the same features, a outcome that intensifies the competition.

Price war – the start of a negative circle
In order to keep their market status, have no choice to make a difference but to take avail of their edge over new players in terms of experience and sources, the scale of economy, thus, keeping a curb on the cost so that products sold by them are more competitive regarding the price. The strategy may probably work fine at the very outset, however, in the long term, companies will keep seeking ways to further cut down the cost and, without any doubt, products are made with each time more inferior quality.

Collapse in revenue that hinders innovation
As market players join the game of price, no matter whether they are willing to or not, it is inevitable that revenue goes down as they keep on offering inferior industrial goods. Even if a company has noticed the unsustainable circle and the way to stand out from the competition is innovation and upgrading, struggling to survive the competition is already a tough task not even to mention improving the financial status to invest more in innovation.

“I hope companies have found that they are launching a game in which nobody wins.”, said Zixin. “We prefer to define companies which are keen on this insane loop as redundant productivity in the industrial and are to be ruled out once the industrial upgrading is achieved. Yet we are not sure when it will come.”

About the Author

Zixin Yuan – Digital Marketing Coordinator at ELITER Packaging Machinery

Zixin Yuan is a junior digital marketing coordinator who worked for Hyundai Merchant Marine, which is a container liner before she took job hopping to the packaging machinery industry and joined ELITER Packaging Machinery – manufacturer of automatic cartoning machinesoverwrapping machines and wrap-around sleever. Her interest lies in topics about international trade, supply chain, and analysis of the Chinese local market and economy.

Contact Us

Zixin Yuan
Digital Marketing Coordinator

Zhiwei Bao
General Manager

ÉLITER Packaging Machinery Co., Ltd
No.1088, Jing Ye Rd, Economic Development Zone, Dong Shan District, Ruian Wenzhou Zhejiang, China 325200
+86 (0577) 6668 2128